Middlesboro logo final



Station Profile


garth brooks no3dFormat & Call Letters

Today’s Hot Country and the Legends -  WANO 98.1 FM / 1230 AM 

Format Description

WANO Kat Country plays the biggest Country music artists in America today.

KAT COUNTRY programming is researched and designed to reach Adults 25-54 years old. Also, KAT COUNTRY consistently dominates adult listeners in the 18-49 & 35-64 demographics.

Covering the Tri-State area 98.1 FM / 1230 AM WANO Bell County’s Only Country Station. We are proud to serve Pineville, Middlesboro, Barbourville, KY and Lee County, VA.

KAT COUNTRY does extensive music research, on-air promotions, unique contests, listener participation, and community involvement.

KAT COUNTRY gives its listeners the best radio station and its advertisers, the premier advertising vehicle in the Tri-State.

CarrieUnderwood

The Country Music format year to year continues to remain one of the most popular music formats in America today and one of the best performing formats for advertisers.

WANO Kat Countryplays Today’s Hot Country and the Legends.We plays artists such as Blake Shelton, Carrie Underwood, Keith Urban, John Anderson, Ashley McBryde, Randy Travis, Reba Mcentire, Jimmie Allen, Kenny Chesney, Jason Aldean, Taylor Swift, Luke Bryan, Matt Stell, Tim McGraw, Toby Keith, Morgan Evans, Miranda Lambert, Cody Johnson, Miranda Lambert, Jason Aldean, Garth Brooks, Eric Church, Lauren Alaina, Sara Evans, Brad Paisley, Keith Urban, Faith Hill, Thomas Rhett, Shania Twain, Alabama, Vince Gill, Alan Jackson, Brooks & DunnTricia Yearwood, Tim McGraw, Vince Gill, Faith Hill, The Judds, Shania Twain, Clint Black, and more.

keith urban no 3d

WANO Kat Country Country music format is a very popular format for listeners at work.

WANO Kat Country broadcasts a Country music format, featuring hit music and classic country, as well as local newscasts.

The KAT COUNTRY local news staff that provides up to the minute coverage throughout the week and weekends. And ABC NEWS NOW Radio provides top of the hour updates on the most current events. Hourly weather updates including breaking severe weather updates

Special Programming: Community Calendar, Obituaries, Weekend programs: Rick Jackson Country Classics, Crook and Chase, Power Country w/ Rich Miller, Fitz HIT LIST, various contests and promotions as well as Remote Broadcasts.

WANO Kat Country allows advertisers to reach a large affluent active consumer group in their prime spending years that can’t be reached with any other station.


Demographic Profile

WANO Kat Countryhas a wide demographic appeal with consumers who have purchasing power!

COUPLE 55

Age Composition: WANO Kat Country targets Affluent consumers in the 25-54 age group. Most of Country Radio listeners in America fall into the 25-64 age group. 

- Over 20% of Country listeners in America are adults 45 to 54 years old.
- Over 16% of Country listeners in America are adults 55 to 64 years old.
- Almost 15% of Country listeners in America are adults 35 to 44 years old.  
- Over 15% of Country listeners in America are adults 25-34 years old.
- Over 15 % of Country listeners in America are adults 65+.

Gender: WANO Kat Country has more.females listening than males. 

Occupation: WANO Kat Country listeners are employed as Owners, Managers or Professionals, employed as tradespeople, employed in the sales and service industry and are employed as administrators or clerical staff.

COUPLE 54Household Income: WANO Kat Country listeners have high earning power.

- Over 25% of Country listeners in America has an income of over $75,000.
- Almost 25% of Country listeners in America has an income of $50,000 - $74,999.
Almost 30% of Country listeners in America has an income of $25,000 - $49,999.

Education: WANO Kat Country listeners are well educated. The majority of WANO Kat Country listeners have attended or completed college or more.

Investments: WANO Kat Country targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: WANO Kat Country attracts listeners who actively participating in exercise and fitness, boating, biking, golfing, hunting, ATVing, camping, hiking, and going to the cottage on weekends. These listeners dine out frequently, attend local and regional sporting events and concerts.

Market your business to thousands of potential new customers each week with WANO Kat Country.


Lifestyle Profile

WANO Kat Country listeners are in their prime earning and spending years.

WANO Kat Country targets homeowners. A huge category for these consumers is home improvement.

Home Spending: Started or completed in the past 2 years:

construction 20- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

The WANO Kat Country is targeted to reach active consumers in their prime spending years.


WANO Kat Country Listeners Have Purchasing Power

couple shopping

WANO Kat Country targets affluent consumers with high disposable income.

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo) and digital cameras.
- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. 
- In the past year purchased men and women's clothing, infant and children clothing, men's and woman's shoes and accessories.

WANO Kat Country is committed to delivering the best value for advertisers today delivering an active audience in their prime purchasing years.


Here's Why WANO Kat Country Targets Women

woman 6580% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.

Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.

Market your business to over 80,000 consumers each week with WANO Kat Country.


Start Your Mornings With Fitz On WANO Kat Country

Fitz has FIVE kids, a Boston Terrier named Susie Lou Snuffoluffogus and a really hot wife who is far too beautiful for him.

fitzListening to Fitz is not like anything else you’ve ever heard or experienced. Fitz has been described as someone with a huge heart who lives his life on the radio. His conversations and stories range from comical to profoundly honest. Some have described Fitz’s show as a radio hybrid of “The Tonight Show” and “Saturday Night Live” with parody songs and comedy bits. With the cast’s individual personalities and lively discussions on every-day subjects,  It’s a show that mom can listen to in the car with the kids and know the show will never embarrass her.

Often described as an “emotional roller coaster,” Fitz in the Morning is renowned for being completely irreverent and hilarious one moment, then profoundly touching the next. It’s the closest thing to Oprah on the radio. Fitz’s show is a family-friendly, character-based reality show. Every morning, Fitz and the gang reveal everything about their lives. The show is a daily soap opera that listeners do not want to miss.

During Fitz’s downtime, he enjoys spending time with his family and friends, singing and watching reruns of “Breaking Bad”, “The Golden Girls”, & “The Wonder Years.”

Join Fitz weekday mornings 6 AM to 10 AM on WANO Kat Country.


WANO Kat Country Coverage Map

Middlesboro map2

To Learn More How Radio Can Help
Grow Your Business Click Here

    

  

  

tile get-the-report-free

SPECIAL RATES AND OFFERS

thumbs cropped

Find out about our cost saving packages and current advertising specials.

For more info Click here

GET A FREE DEMO

SnipImage22

Considering radio? Would you like to hear a FREE demo radio commercial designed to help grow your business?  Our marketing specialists will write, produce, and voice a custom commercial for your business and email it to you, for FREE, no strings attached.

For more info click here.

GROW YOUR BUSINESS

img shoppers-cropped

If you're looking to quick start sales we can help. We offer a number of affordable marketing packages designed to help you grow your business.

For more info: Click here

WE LIVE HERE

banner about-us

As members of the community we feel it's important to support our local small businesses. Together we can build a better community!

For more info: Click here