Station Profile

fleetwoodmacFormat & Call Letters

Classic Rock - 98 Rock 98.3 FM / 1490 AM

Format Description

98 Rock is not an era of music – it is a state of mind. 

98.3 FM / 1490 AM 98 Rock The Original FOXY Radio, covers the Tri-State area and plays Classic Rock of the 70s, 80s, and 90s.

98 Rock Radio, the premier advertising vehicle in the Tri-State, targets Middlesboro, Pineville, Barbourville, KY, Claiborne County, TN, and, Lee County, VA.

98 Rock is targeted to reach affluent Adults between the ages of 25 to 54. Also, 98 Rock consistently dominates adult listeners in the important 18 to 49 & 35 to 64 demographics.

Artist Profile: Superstars such as Fleetwood Mac, the Rolling Stones, AC/DC, Lynyrd Skynyrd, Beatles, Bob Seger, U2, Eric Clapton, Elton John, Blondie, Bon Jovi, The Eagles, The Police, Duran Duran, and Aerosmith make this format one that will stand the test of time!

The 98 Rock's Classic Rock music format has grown as one of the fastest-growing formats in America over the past decade.

bobsegerThe 98 Rock's Classic Rock music format has become popular at work for listeners. 

The top three regular uses of radio for Classic Rock audiences in America are music, news, and weather.

98 Rock allows advertisers to reach a large consumer group that can’t be reached with any other station.

The 98 Rock's Classic Rock music format continues to be one of the top-rated formats in America for advertisers.

The 98 Rock news staff provides up-to-the-minute coverage throughout the week and weekends. And ABC NEWS NOW Radio provides top-of-the-hour updates on the most current events. .We also have hourly weather updates including breaking severe weather updates to keep you informed of the latest conditions.

98 Rock does extensive music research, tremendous on-air promotions, unique contests, listener participation, and community involvement.

Special Programming: Community Calendar, American Top 40 w/Casey Kasem, and various contests and promotions as well as Remote Broadcasts.

The 98 Rock
 is designed to reach active consumers in their prime spending years.

Demographic Profile

98 Rock has wide demographic appeal with consumers who have purchasing power!

couple shopping no3dAge Composition: Over 75% of Classic Rock listeners in America fall into the 25-64 age group. 

- Almost 30% of Classic Rock listeners in America are adults 45 to 54 years old.
- Over 25% of Classic Rock listeners in America are adults 55 to 64-year-old.
- Almost 15% of Classic Rock listeners in America are adults 65+.
- Over 12% of Classic Rock listeners in America are adults 35 to 44 years old.  
- Almost 10% of Classic Rock listeners are adults 25-34 years old.

Gender: Almost 55% of Classic Rock listeners in America are male while over 45% are female.

couple shopping5Household Income: Classic Rock listeners in America have high earning power.

- Over 30% of Classic Rock listeners in America have an income of over $75,000.
- Almost 25% of Classic Rock listeners in America have an income of $50,000 -$74,999.
- Over 26% of Classic Rock listeners in America have an income of $25,000 - $49,999.
Over 55% of Classic Hit listeners have an annual household income of over $50,000 a year.

Occupation: 98 Rock listeners are employed as Owners, Managers, or Professionals, employed as tradespeople, employed in the Sales and Service industry, and are also employed as Administrators or Clerical staff.

Education: 98 Rock listeners are well educated.

- Over 27% are College graduates.
- Over 32% have attended community college.
- Over 34%  have a high school diploma.

Get your message out to thousands of potential new customers each week with 98 Rock.

Lifestyle Profile

98 Rock listeners are in their prime earning and spending years.

Home: 98 Rock targets homeowners. A huge category with these consumers is home improvement and home decorating.

Home Spending: Started or completed in the past 2 years

construction 10- Interior painting/wallpaper
- Landscaping or yard improvements
- Plumbing
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

98 Rock targets listeners with large purchasing power with retail sales in the Tri-State area.

electronics 9

98 Rock Listeners

- Purchase a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, video games, HDTVs, digital video recorders (TiVo), and digital cameras.  

- Are big consumers of furniture, major appliances, and automobiles.
- Purchased fine and costume jewelry, cosmetics, perfume, and skincare products.
- Enjoy going out to restaurants often every month. Over 50% go out more than 5 to 6 times a month.
- In the past year purchased men's and women's clothing, infant and children's clothing, men's and woman's shoes, and accessories. 

fitness 7Investments: 98 Rock targets listeners who have high incomes and invest in real estate, mutual funds, stocks/bonds, retirement programs, savings accounts, etc.

Activity: The 98 Rock attracts listeners who are very active in participating in exercise and fitness, boating, biking, golfing, camping, hiking, and going to the cottage on weekends.

These listeners dine out frequently, attend local and regional sporting events and concerts.

98 Rock has a wide demographic appeal with consumers who have purchasing power!

community 3We Serve The Tri-State Area

98 Rock has committed to super-serving the Tri-State community. The station has a strong focus on local events, issues, entertainment, civic functions, as well as, charitable causes. We take pride in being an important part of the fabric of our community.

At 98 Rock we love taking part in community events and getting behind local causes that affect our listeners.

98 Rock is extremely proud of its commitment as the community radio station that actively supports hundreds of worthwhile causes.

Start Your Day With The Sandy Show Weekdays On 98 Rock

Middlesboro Morningshow3

Funny, relatable, and authentic, The Sandy Show is personality radio at its best. 

Sandy is a guy's guy with a big heart, a keen sense of observation, and a bad habit of misplacing things. He is married to the strongly opinionated, über-organized Tricia, who has an annoying habit of being right. 

The Sandy Show is a daily journal of interactions between the two, drawing on their experiences – bizarre and mundane – and pulling in stories and guest visits from the diverse cast of characters that make up their lives. It’s uncontrived and unrehearsed – a spontaneous, day-to-day conversation that finds humor in the commonplace. 

Wake up to the Sandy Show, weekday mornings The Crater Morning Show, weekdays on 98 Rock.


98 Rock Radio Coverage Map
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